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Tracking Technologies (Cookies and Pixels) 

 

At VertexPay, we use tracking technologies such as cookies and pixels to optimize the performance, security, and reliability of our digital payment infrastructure. As a Technical Services Provider (TSP) operating under the framework of licensed Payment Service Provider (PSP) partners, our technology enables digital payment acceptance across channels like mobile money, bank transfers, card networks, online checkouts, and payment links. 

Cookies 

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and actions over time—improving your experience when navigating the VertexPay platform, including features such as the Merchant Portal, real-time transaction dashboards, and secure APIs. 

We collect technical and behavioral information such as: 

  •  ❖ IP address and device ID 
  •  ❖ Browser and operating system details 
  •  ❖ Session activity, navigation patterns, and usage data 
  •  ❖ Network and hardware configurations

This data allows us to: 

  •  ❖ Maintain secure sessions and user authentication 
  •  ❖ Detect and prevent fraudulent or suspicious activities 
  •  ❖ Customize dashboard content and merchant tools 
  •  ❖ Optimize system performance and reduce load times 
  •  ❖ Ensure smooth access to payment APIs and portal features

While cookies typically don’t contain personally identifiable information, any personal data you provide (such as your merchant credentials) may be associated with cookie data to ensure seamless service continuity and platform integrity. Most browsers are set to accept cookies by default. You may configure your browser settings to block or delete cookies, but doing so may impair critical functionalities such as secure login, transaction processing, and portal access. 

Browser-specific guides for cookie settings: 

  •   ✔ Firefox 
  •   ✔ Google Chrome 
  •   ✔ Safari 
  •   ✔ Microsoft Edge 
  •   ✔ Opera


Pixels 

Tracking pixels, such as Meta Pixel and Google Pixel, help us measure how users interact with our website, marketing content, and self-service features. These pixels are instrumental in improving how we deliver information, onboard merchants, and advertise responsibly. 

  •  ❖  Meta Pixel enables us to evaluate the effectiveness of outreach campaigns (e.g., educating merchants about payment links or API benefits), ensuring we reach relevant audiences with appropriate messaging. 
  •  ❖  Google Pixel helps us understand how visitors engage with key pages (like API documentation or Merchant Signup) and refine our marketing for more efficient acquisition. 

These pixels may rely on cookies to operate and are only activated after you’ve provided the appropriate consent via our Cookie Banner. 

 

 

Managing Your Preferences 

You can manage or disable cookies and pixels by: 

  •  ❖  Adjusting preferences in the VertexPay Cookie Banner. 
  •  ❖  Logging out of Facebook and updating your “Off-Facebook Activity” settings to limit Meta Pixel tracking. 
  •  ❖  Blocking third-party cookies or enabling “Do Not Track” in your browser. 
  •  ❖  Using browser extensions to block tracking tools.